Digital analytics provider Contentsquare has raised $500 million in Series E funding, bringing its total financing to date to $810 million, resulting in a market valuation of $2.8 billion.

The round was led by SoftBank Vision Fund 2 and existing investors Eurazeo, Bpifrance, KKR, Canaan, Highland Europe, and funds and accounts managed by BlackRock.

Michel Combes, president of SoftBank Group International, will join the Contentsquare board of directors.

The funding will support development of the Contentsquare AI platform, along with the firm’s geographic expansion, M&A activities, and go-to-market strategy.

The company — which has increased its global head count by 40% to over 800 employees — expects to add 1500+ new jobs over the next three years, including hundreds of positions in R&D/Product. 

This infusion of capital comes one year after Contentsquare raised $190 Million in Series D funding.

Contentsquare serves such brands as BMW, Gucci, Ikea, Microsoft, Rakuten, Sephora, The NorthFace and Verizon.

The firm seeks to democratize “access to actional customer insights,” states Yanni Pipilis, managing partner for SoftBank Investment Advisers.

The platform integrates customer-experience data across content, UX, merchandising, and performance, while complying with the GDPR, CCPA and other privacy laws, the company says. 

During the past year, Contentsquare has acquired web performance platform Dareboost and digital accessibility technology firm AdaptMyWeb. And it has launched such products as Contentsquare Merchandising, Contentsquare Insights and Find & Fix.