LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts
New audience-level demographic metrics are also coming.
LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally Tuesday. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks.
“When combined with contacts you’ve uploaded to Matched Audiences, you can be sure that you’re not only serving ads to the specific prospects you’re trying to
Boolean logic for targeting queries. Advertisers will now be able to create targeting queries using Boolean logic terms (and/or) which will allow them to build larger audiences for campaigns as they can target multiple profile facets, such as job function, seniority and titles.
“For example, let’s say you wanted to target people using Director seniority and the Finance job function. Previously, within a campaign you could only do so by targeting Directors in Finance roles,” wrote
Coming demographic metrics. Over the next two weeks, LinkedIn will be rolling out new metrics at the audience level for leads, Sponsored InMail opens and video ad views. The company said demographic reporting has been one
Why we should care. LinkedIn has been focused on building out its Campaign Manager to attract advertisers managing high volume campaigns for more than a year now. By expanding its audience forecasting features, adding Boolean logic to targeting queries and ramping up metrics, LinkedIn is giving advertisers with sizeable budgets the type of tools they expect when creating and managing social campaigns.