Tag: Analytics

Building a Predictive Analytics Model From Scratch

AI-Driven Predictive Analytics: New Opportunities for Financial Institutions

Survata, Oracle Team Up On Moat Analytics Integration

Retailers Turn to Analytics, 3D Tech to Promote Fit, Reduce Returns

EDO Taps Grunther To Lead Media Analytics Business

Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Google Analytics 360: The Features Worth $150k a Year

Bing releases Clarity, an open-source UX analytics tool

AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard

What Google Analytics Doesn’t Tell You

Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics

Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud

Facebook to release first-party pixel for ads, pull web analytics from Safari

Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper

Facebook bug allowed some advertisers to access other Facebook Analytics app data

Marketer AdSwerve to Pay $24M for Analytics Pros’ Google Knowhow

Marketing analytics platform CaliberMind launches ABM Converter

TV-watching viewer app TV Time launches an analytics platform

New Forrester report: ‘Speech analytics has found its voice with AI’

Facebook’s latest data faux pas: app analytics reports sent to the wrong people

Salesforce adds Interaction Studio, integration with Google Analytics 360

Tobii Pro releases analytics for its eye-tracking + VR

GDPR and Google Analytics

Service Desk Metrics vs. KPIs and Analytics – What is the Difference?

iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio

Adobe Adds Advertising Analytics For Paid Search

“Unseen Is Unsold:” VR & Analytics Study What and Why Shoppers Buy

Google Developing Merchandising Analytics Services

Oracle adds clouds for analytics, segmentation and loyalty

ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best

Thinfilm provides first NFC-for-engagement data to Adobe Analytics

Snapchat bulks up location-based ad filters & launches in-store analytics tool

Facebook suspends Trump-connected data analytics firm

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics

How Streaming Analytics Has Quietly Become Essential

Gmail Metrics Provides Data Visualization, Tracks Email Analytics

YouTube removes analytics from its demographic data reports for creators

Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram

AdStage makes the shift from ad management to campaign analytics & automation platform

Snapchat updates app install ads with quicker deep links, deeper analytics

10 Free Twitter Analytics Tools For 2018