Tag: Brand

YouTube’s Broken Targeting Tool Threatens Brand Safety

Clique Media Group, Owner Of Who What Wear, Becomes A Bona Fide Fashion Brand

Rothy’s uses Twitter Ads to drive brand awareness

Meet Toca Boca: The Weird, Playful, Gender-Neutral Lifestyle Brand For Kids

YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes

Jordan Brand Launches New Online Content Hub And Sneaker Museum

Lucktastic Signs Deal With Hasbro Monopoly Brand, Ups Google Search Campaign Budgets

Cult streetwear brand Supreme is now a unicorn

How To Protect Your Brand From Twitter Spam

The world of martech stacks from a B2C brand, B2B company & agency perspective

ESL’s CMO focuses brand refresh on the esports company’s compelling founding story

The Cult Of Crocs: Can The Brand Make A Comeback By Fighting Its Haters?

Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool

Maya Rudolph And Fred Armisen Star In Kenzo’s Surreal New Brand Film

Jeff Bridges Gets In Full Old Western Mode To Pitch Brand Values for Lyft

There’s a global sock shortage. This brand wants to fix it

Blessington Leaves W+K For YouTube To Lead Brand, Media, Experiences

The New Brand Loyalty [Infographic]

Solange’s Brand Of Black Girl Magic Hops The Pond For A New Work At Tate Modern

ShareIQ can now generate ad-targeting segments of users who have interacted with brand images

The Facebook News Feed Algorithm And Your Brand

How The Sisters Behind Cult Clothing Brand Rodarte Mastered Fashion And Film

Yes, Big Baller Brand shoes will be in NBA 2K18

Will This Brand New LinkedIn Feature Fly Or Flop?

The 30-Minute Master Plan For Giving Your Personal Brand A Makeover

Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad Fraud

With brand safety in mind, YouTube steps up efforts to ‘fight online terror’

Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%

The brand safety problem is bigger than the news cycle — and so are the solutions

Will You Let An AI ‘Toddler’ Be Your Brand Ambassador?

LiveWorld Paves The Way For Brand, Consumer Connection Through Chatbots

Study: Brands’ Content Quality, More Than Brand Size Or Budget, Determines Market Share

My advice to Google and Facebook on brand safety

Brand Marketing In The Marvel Universe

Google Inks Deal With comScore To Improve Brand Safety

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Ad tech providers are watching closely as Google fights concerns over YouTube brand safety

Huawei finally has a phone worthy of the Leica brand

Header Bidding Isn’t Helping Improve Ad Quality, Brand Safety

What Role Does Programmatic Media Play In Brand Safety?

From Google To Facebook: Brand, Ad Safety Issues Spread To Social Media Platforms

Building Brand Legacy In The Age Of Now: The Championships, Wimbledon