Tag: Brand

The simple reason why Gap Inc. is spinning off Old Navy into its own brand

VW turned the Jetta into a brand for young Chinese car-buyers

How Voice Assistant Marketing Can Future-Proof Your Brand

Watch how fast Apple’s brand devoured Coke and Microsoft in 2013

IAB names direct-to-consumer brand to board seat for first time

Brand strategist Ana Andjelic has the best travel tips

Data is the Future of Brand Identity

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

Chevrolet is the latest brand to underestimate people’s appetite for truth

How Zuckerberg Has Undermined Trust In The Facebook Brand

Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships

The brand storytelling genius of the Coca-Cola Santa

Merkle launches bidding platform tailored for Amazon sponsored brand ads

Oath to become Verizon Media Group as telecom doubles down on umbrella brand

Verizon says its media brand Oath is almost worthless

Do brand politics impact consumer purchases? It’s complicated

Why the Twitter brand needs to get off Brand Twitter

This Japanese organic bedding brand wants you to sleep worry-free

How long will the brand safety conversation continue?

Another survey shows brand trust affects purchase decisions

Jet.com lures Nike and Bonobos, launches custom brand ‘shops’ on the marketplace

Employers, your company brand needs to reflect your culture

Drake is now co-owner of an esports brand

Fullscreen offers marketers another YouTube brand safety tool

Your Swag is an Extension of Your Brand, So Don’t Neglect It

Palm’s progress: The rise, fall—and rebirth—of a legendary brand

VAB: Brand Safety Remains Serious Problem For YouTube

Oath combines its ad tech assets under new Oath Ad Platforms brand

Amazon streamlines ad products under new Amazon Advertising brand

Heineken’s new brand strategy will definitely not leave you guessing

This paint brand uses Buddhist temple art and tradition for new product line

Digitas report: Brand loyalty is at risk with voice-based purchases

Apple To Brand iPhone As Digital Wallet

Brand WTF of the Week: Twitter decides to help Alex Jones spread lies

Brand WTF of the Week: EA Sports cuts Kaepernick out of Madden 19

Papa John’s hires Hollywood powerhouse Endeavor to clean up its brand mess

How this nonprofit’s reimagined brand helps it serve its mission

Brand Safety Institute debuts to offer new certification programs for digital advertisers

3 theories about why Ivanka Trump’s brand is shutting down

The secret t-shirt brand that dresses Peter Thiel, Satya Nadella, & Bob Iger

Air Jordan sneaker doc is a brand story that’s not branded content

NBA players love this shoe brand so much, they just bankrolled it