Tag: targeting

YouTube gains access to Google account data for ad targeting, teases new measurement solution

Acxiom launches Audience Cloud for unified generation of audience segments and targeting

Verizon Plans ‘Aggressive Path’ On Targeting

FBI looks into Chinese hack targeting federal insurance

Google Announces Critical Changes to Display & Video Ad Group Targeting

White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory

No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network

Google agrees to change when it scans emails for ad targeting

Rise In Mobile Shows Marketers Why They Must Rethink Ad Targeting

Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

Facebook puts some limits on controversial, quasi-racial ad targeting option

SeatGeek Overcomes Search Targeting Challenges With Yahoo

Facebook Hit With Civil Rights Lawsuit Over Race-Based Ad Targeting Options

Black Lawmakers Criticize Facebook Over Race-Based Targeting Options

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

Reddit launches ad targeting product based on site visits

IBM’s Weather Company employs Watson to boost its updated ad targeting platform

Google’s Enhanced Ad Targeting Reignites Privacy Concerns

ProPublica slams Google for opt-in targeting changes that happened in June

Dear Google, how about OS targeting? Programmatic search?

New Broadband Privacy Proposal Still Restricts Ad Targeting

Bing Rolls With Expanded Device Targeting

GeoBlocks offer more precise location targeting and analytics, says xAd

VisualDNA Launches Personality-Based Audience Targeting

Google updates Universal App Campaign targeting, touts 3 billion app installs from ads

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting

Snapchat Testing Behavioral Targeting

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

When Google Duo Video Calling Becomes Another Data Point In Ad Targeting

Google Maps Becoming Targeting Tool For Search Marketers

Taykey opens Trends Advertising targeting to programmatic

Targeting Millennial Moviegoers More Complex Than First Thought

Jew Tracking App Targeting Trump’s Son-in-law Taken Down By Google

ISPs Should Obtain Users Consent To Use Content For Ad Targeting, FTC Says

The Definitive guide to display merchandising focused on

Cruz marketing campaign Abandons slicing-side “Behavioral” Voter targeting Tech, Say Sources

Google provides NEW Interactive advert format concentrated on gamers

Social monitor BlabPredicts morphs into a data targeting agency for trends and key phrases

Cardlytics Opens Up Its Treasure Trove Of buy Histories To ad concentrated on

Cruz a long way Outspends GOP opponents On knowledge And Voter targeting Tech

PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution