Tag: targeting

Hackers shut down plant by targeting its safety system

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match Expands to Include Targeting by Phone Number & Address

YouTube’s Broken Targeting Tool Threatens Brand Safety

Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’

Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting

Facebook will hand-review every ad targeting politics and race

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

EU countries aim to raise tech firms’ taxes by targeting revenue

Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers

Taykey unveils free version of its real-time audience data tool for interest targeting

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

Privacy Advocates Win – Google Will No Longer Scan Gmail for Ad Targeting

Verizon Reportedly Wants To Rent Data From Rivals For Ad Targeting

Facebook aims for TV ad dollars with household-wide ad targeting

Case Study: How AdWords “Life Events Targeting” Lifts Brand Interest 175%

Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally

LiveRamp adds people-based search targeting to IdentityLink

LiveRamp Adds People-Based Search Targeting For Google Customer Match

If Google’s Personal Filter Tab In Search Results Becomes Another Targeting Tool

The Guy Who Helped Take Down Bill O’Reilly Is Now Targeting Sean Hannity

Greenpeace Is Targeting Corporations That Use Lawsuits To Silence Protestors In New Campaign

Facebook Denies Targeting Youths Based On Emotional State

Facebook promoted ads targeting teens with low self-esteem

In A First, Bing Unveils Custom Audiences Targeting

LinkedIn officially rolling out Matched Audiences targeting to all advertisers

Roku Guarantees Audience Targeting For TV Advertisers

Google is making a big change to exact match keyword targeting in AdWords

Lotame Releases Onboarding For People-Based Ad Targeting

Spongecell Integrates Grapeshot’s Keyword Targeting Tech

Ad Targeting Among Companies Affected By Amazon Outage

Marketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.

Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

Signpost Personifies AI, Takes Identity Targeting To Facebook

YouTube gains access to Google account data for ad targeting, teases new measurement solution

Acxiom launches Audience Cloud for unified generation of audience segments and targeting

Verizon Plans ‘Aggressive Path’ On Targeting

FBI looks into Chinese hack targeting federal insurance

Google Announces Critical Changes to Display & Video Ad Group Targeting

White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory