Tag: Analytics

Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns

DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo

Twitter broadens its AMP support to include analytics

Why you and your business needs VR analytics (Part 2)

Forrester Wave report on web analytics: Adobe, AT Internet score top rank

youXtools launches a user testing platform with AI-powered visual analytics

Salesforce announces data integrations with Google Analytics 360

Content Analytics launches retailers’ Scorecards for brands’ product pages

Protagonist adds action tools to its narrative analytics for brands

New Gartner report spotlights analytics tools that map customer data across channels

Dynamic Ads, Scrolling Animations, Video Analytics Among Google AMP Updates

Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase

Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

iSpot.tv launches attention-getting analytics for TV ads

How Data Analytics Can Guide Higher Education and the Future Workforce [Infographic]

Adobe Searches For The Next Analytics Idol

Influencers vs. thought leaders and the rise of image analytics

LinkedIn adds analytics, audience management & media buying solutions to its partner program

Lesser Leaves GroupM For AT&T: Will Head New Ad, Analytics Biz

Google Analytics rolling out ‘ask a question’ to get answers instantaneously

Google AMP Hits Fast Lane In Analytics, Mobile Payments, Ad Integration

3 rules on how to use VR data analytics for your product

Adobe Brings Voice Analytics Capabilities To Search-Enabled Devices

This Online Lender Uses Data Analytics To Serve Borrowers Who Lack Credit Scores

Singular merges with Apsalar to form ‘unified analytics platform’ for mobile

Singular, Apsalar Merge To Create One Analytics Company

WP Engine launches Content Performance analytics tool

Journey analytics: The GPS for understanding your customers

Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics

Google Analytics is making it easier to see users across AMP and non-Amp pages

Will data analytics transform our healthcare system?

Predictive Analytics, AI Shave Time From Google AdWords Campaign Management

iSpot launches TV conversion analytics to tie TV ads to digital actions

IoT Analytics report: The journey towards successful IoT solutions

Google Data Studio: 3 Easy Steps To Your Website Analytics

How hard is it to bring precision analytics to agtech?

Google Analytics is adding a new home page

IBM: Watson’s New Cognitive Capabilities Help Marketers, Expand Analytics

Facebook’s renamed analytics tool now tracks Pages, in-store purchases

Paid search analytics: What treasures are hiding in your data?

Periscope launches analytics dashboard & activity tab for video creators