Tag: Attribution

Data-driven attribution: Getting started with Google Analytics 4

Google Makes Data-Driven Attribution Default Model In Privacy Landscape

Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally

Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform

Google Ads Brings YouTube Into Attribution Reporting

Facebook attribution change on hold, Instagram gets more shoppable, turns 10

Concerns Arise Over Attribution Reverting To Last-Click Model As Google Eliminates Cookie Tracking

HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.

NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits

LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution

MoPub gives publishers impression-level revenue data, links with attribution platforms

The Next Big Source Of Ad Fraud: Attribution

Could machine learning solve attribution challenges?

Singular can now track ROI across channels, with deterministic attribution

Kochava launches deterministic attribution for mobile web

Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities

Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge

Catalina adds first attribution tracking service

What is attribution modeling?

Amazon adopts MRC viewability standard for conversion attribution

Claritas buys Barometric, marrying user segmentation with attribution

PureCars launches an attribution platform just for car dealerships

LinkedIn To Improve Attribution With Google Campaign Manager Integration

Facebook Attribution now available to all advertisers

Semcasting unveils ‘self-serve deterministic attribution platform’

Branch buys TUNE’s attribution platform

Adobe Looks To Automate Attribution Models

Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

Are you ready for the attribution changes coming to Google AdWords?

Game over: The death of the sales funnel and leveling up attribution

MNI Targeted Media Launches Multichannel Attribution Tool

The disruption of attribution is coming

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

Google Attribution Rolls Out To Thousands Of Marketers

Nielsen buys multitouch attribution provider Visual IQ

Report: Only 1% of exchange location data useful for offline attribution

Google Attribution: Is Google stepping in because no one else would?

Mobile Attribution Is Flawed — And Costing Advertisers Money

AppsFlyer makes its attribution data more transparent