Tag: Platform

Swrve’s new platform enables ‘payload’ targeting and triggering

Sigstr Launches Relationship Intelligence Platform for Corporate E-mail

Marketing analytics platform CaliberMind launches ABM Converter

TV-watching viewer app TV Time launches an analytics platform

Alphabet Backs Augmented Reality Platform Company

Square opens platform to third-party developers to create new payment experiences

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps

ironSource releases new platform to track playable ads’ metrics

Twitter tightens access to API platform & restricts number of daily actions an app can perform

WildFire launches virtual coin platform to promote app discovery and engagement

Report: The Trump campaign basically taught Facebook how to use its own ad platform

Chinese car giants team up on a ridesharing platform

Omnicom Unveils People-Based Marketing Platform

Simpli.fi Adds Location-Based TV To Platform For Ad Targeting

Tokenized loyalty platform Sweet offers Sugar tokens to energize fans

Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos

PayPal is buying group payouts platform HyperWallet for $400 million

MarTech Landscape: What is a consent management platform (CMP)?

Marin Software Integrates Data Silos, Introduces New Platform

Publicis Unveils AI Platform ‘Marcel’

Google’s mobile augmented reality platform arrives in China

Publicis unveils long-awaited details on new AI platform Marcel

Email—yes, email—is the next great media platform

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

Billboard-measuring Geopath enters the 21st century with new geolocation platform

Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

SoundHound Secures $100M To Strengthen Voice AI Platform, Alliance With Major Companies

NowThis wants Snap’s help in getting its platform mojo back

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

Sprinklr adds AI to its customer experience platform

Facebook says platform changes are reducing passive video consumption

Adobe Buys Voice Interface Platform Sayspring

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Parsons Lab launches an online platform to generate GDPR legal docs

This New Platform Lets You Donate Directly To Humanitarian Projects

Twitter briefly banned the venerated magazine “The Nation” from using its ad platform

SRAX readies its BIG platform so users can make money from their data

Pixability offers a new self-service video ad platform

Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)