Tag: Programmatic

Accelerating Your Fintech App Growth: Is Programmatic the Key?

Cox Heads Programmatic Product Management For Integral Ad Science

FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%

4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report

What Programmatic Advertising Can Do for Businesses in 2022

How to get real Ukraine news to Russians: This group is starting with programmatic ad tech

Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate

CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%

Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic

Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video

Captify Appoints Former Comcast, AOL Exec To CRO Merging Search, TV, Programmatic

OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising

Social now dominates $57.3 billion U.S. programmatic display market

The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

DAX And Urban One Ink Radio, Programmatic Deal

Researchers Find Malicious Auto-Redirect Ads In Programmatic Video

Irish GDPR investigation of Google could impact entire programmatic ecosystem

Why Netflix may have to introduce ads and how TV is becoming a programmatic medium

Google Ad Manager adopting first price auctions for programmatic display, video

Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH

Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams

Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail

Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

Fluent Enters Programmatic Arena As Health Care Data Supplier

Google Streams Programmatic Audio Ads In DoubleClick

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

Programmatic problems: Fixing a broken market

Mixing Blockchain With Programmatic

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up

Black Box Wines Feeds In-Store Data Into Programmatic Campaign

ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home

CMO Study: Programmatic Still Facing Obstacles

Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search

BPC Introduces Programmatic Blockchain Platform

Adyoulike Brings DCO To Native Advertising With A Programmatic Twist