Tag: targeting

Here’s what Facebook says about ads and targeting on Portal

Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

Is Facebook the only platform using 2FA for ad targeting purposes?

Marketers can now use LinkedIn category data for targeting through Bing search

DOJ charges Russian accountant with targeting 2018 midterms

Quora introduces Broad Targeting, says audience hits 300 million monthly users

AdTheorent launches Relationship Targeting

Viant adds purchase-based targeting for CPG ads

Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

Swrve’s new platform enables ‘payload’ targeting and triggering

British bank Monzo is targeting teens and their piggybanks

LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

Facebook promises to nix its tools for discriminatory ad targeting

Simpli.fi Adds Location-Based TV To Platform For Ad Targeting

Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

SMX Advanced recap: Audience targeting in a privacy-centric world

Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Neura and In Loco are launching new efforts to tap the real world for targeting

Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Facebook to limit weapon accessory ad targeting to users 18 & over

LiveRamp brings its search targeting to Bing Ads

Survey: 87% of mobile marketers see success with location targeting

IAB Proposes Framework To Standardize Targeting Data

IAB Tech Lab Proposes Framework To Standardize Information About Targeting Data

Hacker Group Is Targeting Healthcare For Corporate Espionage, Symantec Warns

Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

Twitter emoji ad targeting is still new territory for some brands

Quora launches List Match Targeting for reaching audiences based on email lists

TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities

1plusX adds search-like keyword targeting to its DMP

Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting

A New Challenge For Ad Targeting: GDPR Compliance

Hackers shut down plant by targeting its safety system

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match Expands to Include Targeting by Phone Number & Address

YouTube’s Broken Targeting Tool Threatens Brand Safety

Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’

Facebook and Twitter say they haven’t seen evidence that Russian-linked accounts used “voter data” in ad targeting

Facebook will hand-review every ad targeting politics and race

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

That’s Funny, You Don’t Look Anti-Semitic: ProPublica Exposes Facebook ‘Jew Hater’ Targeting