Tag: Brands

Helping big brands be more digital is the future of the advertising business

Super Bowl Ad Recall Dips For Brands That Excel Online

Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge

U.S. Multicultural Consumer Imperative For Global Brands

Why It Pays for Brands to Be Strange and Sassy on Social

Are brands behind the times when it comes to gender stereotypes in ads?

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns

Brands To Gain Consumer Personal Data From California E-Receipt Legislation

Study: Mobile Transactions Rise For Brands Promoting Apps

Snapchat’s Lens Creative Partners program helps brands find AR filter creators

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Polarization is an opportunity for mission-driven brands

Facebook Messenger 4 will make it easier for users to connect with brands

Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube

Navigate the Allbirds and Caspers of the world with this list of digital-first brands

Apple, Google, Amazon Most Valuable Brands

In the wake of VMLY&R merger, expect more ad agency brands to fall

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

Recommended Reading: Brands are not your friend

Brands Still Allowing Ads To Serve On Unsafe Sites

Digitas Finds Voice A Potential Threat To Brands, Adding Screens Is A Plus

How Brands Can Avoid The Dreaded Voice Assistant ‘Dismissal’

Facebook’s Saturation, Instagram’s Growth And What It Means For Brands

Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab

Google introduces machine learning ad tools and brands are hot for them

Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

Facebook testing AR ads in the News Feed & new tool to help brands create video ads

Brands That Are Rocking The 2018 World Cup On Twitter

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Blockchain powered Killi wants users to ‘own their identity,’ make money from brands

Five ways consumer brands can become more queer-friendly

BuzzFeed’s secret to a great summer? Consulting for other brands

YouTube Launching ‘Creative Suite’ For Brands

Facebook Offers Brands In-App Ads

Why Brands Must Get Cross-Cultural Marketing Right

Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands

How brands can find and keep customers without third-party data

Apple, Google Rank As Top Two Most Valuable Brands

Apple, Google Rank As Top Two Most Valuable Brands

Which brands inspire consumers the most with their missions