Tag: Measurement

Best Artificial Intelligence Performance Measurement Solution in 2023

ANA: Cross Media Measurement Enters ‘Build Phase,’ Operational Next Year

Server-side measurement: What is it really good for?

Nielsen Strikes ‘Four Screen’ Measurement Deal With Roku

Google Simplifies Measurement Tag

MRC, IAB To Release Draft Of New Guidelines Overhauling In-Game Ad Measurement

Roku expands measurement program to boost streaming advertiser experience

DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement

IAB Study Shows Marketers Facing ‘Blackout,’ Cookieless Ad Measurement Misunderstood

Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022

Duplicate Profiles Make Facebook’s User Measurement Unreliable

IBM Watson, Reelgood Offer NBCU New Measurement Proposals

Fox Adds National TV Measurement With Comscore

3 Tips to Deal With Facebook’s Aggregated Event Measurement

Ad-To-Store Measurement Platform Launches For Amazon

OAAA Releases ‘Industry-Wide’ Media Mobile Measurement Standard For Digital OOH Media

TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement

iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement

Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives

Kantar Becomes Only Measurement Partner In TikTok’s Newly Launched Marketing Program

YouTube’s Measurement Program Takes On New Partners

Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising

Top Measurement, Optimization Firms, According To Forrester

Facebook rolls out ad reporting updates for cross-account, custom metric measurement

The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

ANA announces new measurement division to enable industry standards, accountability

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

Survata Appoints Former Boost Media CEO To President, Ad Measurement

Agencies, brands see big potential for OTT, cross-device measurement in 2019

Truth in Measurement launches to create standards for sharing ad measurement data

2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First

3 things sales leaders should know about ABM measurement

IAB Tech Lab rolls out podcast measurement compliance certification program

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

YouTube rolls out more ad extensions, incremental lift measurement

Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

Lucid Creates Data Quality Measurement Model

Facebook updates video ad metrics & adds Moat as measurement partner

98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?

In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up