Peeps maker tries to save Easter with a guarded response to the red dye 3 coloring controversy
‘Crisis Core: Final Fantasy 7 Reunion’ tries to scale up a PSP game to the PS5
Google tries to send Apple an RCS message with Drake’s ‘Texts Go Green’
Amazon VP tries to convince sellers to oppose antitrust bill
Amazon’s Astro robot tries too hard yet doesn’t do enough
Activision exec tries to dissuade employees from unionizing in a leaked Slack message
Ford tries to fight F-150 Lightning scalpers by banning resales
iOS 15.1 review: Apple tries sharing
Instagram tries to filter out a hurricane of negative press with a feel-good brand campaign
Sony is ‘strengthening’ PlayStation Now as it tries to reach 1 billion people
Hulu’s WeWork doc tries to recapture the energy of the 2019 saga
Intel tries to take down Apple’s M1 chip with a flurry of benchmarks
Sony tries to clear up confusion over Voice Chat recording on PS5
Infinity Ward tries to make its ‘Call of Duty’ Border War skin less offensive
Overwatch League tries to galvanize interest with a May Madness tournament
TV Versus Search — When A Disruptive Brand Tries Both
Trump tries to overturn ruling stopping him from blocking Twitter users
Congress tries to limit Trump’s ability to ease Huawei restrictions
The ‘Indiana Jones of mezcal’ takes on Big Liquor and tries to save a culture
Elon Musk email to Tesla employees tries to explain store closures
YouTube Tries To Reduce Spread of ‘Borderline Content,’ Misinformation
Facebook Tries To Offset Data Scandals With Feel-Good Ad Accomplishments
The Roger Ailes doc Divide and Conquer tries to find the Fox News mogul’s humanity
Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable