Tag: Brand

3 (Relatively) Easy Ways to Get Your Brand Started on TikTok

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Lego rebuilds the world in first brand campaign in 30 years

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

9/11 passes without any major screwups from brand Twitter—almost

Lululemon’s first fashion brand, ten years in the making, is here

The death of an indie ad agency should be a wake-up call to brand marketers

How to Turn Your Buyers Into Brand Believers

Your anti-aging regimen might be toxic. This brand found a safe alternative

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options

Fake Pop-Tarts that taste like Hidden Valley Ranch dressing are peak Brand Twitter

Building a personal brand isn’t always about making yourself look good

Using Nano-Influencers to Promote Your Brand on Social Media

Glock celebrates National Donut Day with the worst possible brand tweet

Do men care about eco-friendly fashion? This brand is betting on it

4As Issues Brand Safety Playbook

Repositioning Your Brand Against Cybercrimes Through VPNs

Will Ethical Cosmetics Brand Lush Set A New Standard On Social?

The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams

Be smart, advertisers. Here’s how to approach rising Google brand CPC

Why Pepsi’s advertising is re-embracing its challenger brand status

High-end fitness brand Life Time wants you to live at the gym

Rihanna’s new brand will sit alongside Dior, Givenchy, and Celine

How Amazon Became the UK’s Most Relevant Brand

3 Ways Your Brand Can Team Up with Others (to Everyone’s Benefit)

Klear Social Engine Adds Hashtag, Keyword, Brand To Search Capabilities

How Lyft built its $24 billion brand image with pop culture

Seth Rogen launches a new cannabis brand. Of course.

The simple reason why Gap Inc. is spinning off Old Navy into its own brand

VW turned the Jetta into a brand for young Chinese car-buyers

How Voice Assistant Marketing Can Future-Proof Your Brand

Watch how fast Apple’s brand devoured Coke and Microsoft in 2013

IAB names direct-to-consumer brand to board seat for first time

Brand strategist Ana Andjelic has the best travel tips

Data is the Future of Brand Identity

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

Chevrolet is the latest brand to underestimate people’s appetite for truth

How Zuckerberg Has Undermined Trust In The Facebook Brand

Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships

The brand storytelling genius of the Coca-Cola Santa

Merkle launches bidding platform tailored for Amazon sponsored brand ads

Oath to become Verizon Media Group as telecom doubles down on umbrella brand