Tag: Brand

IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTube

Brand Interest Spikes For ‘Digital Disruption,’ ‘Lead-to-Account Matching,’ ‘Radio’

Facebook Brand Trust Is Expensive To Rebuild

Black Lives Matter content: Latest in unintended brand safety consequences

This new brand solves the most annoying thing about making your bed

Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance

Teen clothing brand AE is throwing the first-ever virtual prom, and you’re invited

This science-backed face mask made by an MIT-founded fashion brand is the best we’ve found yet

What We Can Learn from Purple and Gearbox About Brand Building

Auto Brand Searches Rise For ‘Near Me’ And Search Terms ‘Leases,’ ‘Cheap’ And ‘Recession’

Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty

Google’s brand new Pixel Buds are on sale for $125 at US Cellular

LinkedIn Profile Tips to Improve Your Personal Brand

Digital assets should be the primary driver of brand consolidation strategy

Why every brand you’ve ever bought something from is sending you coronavirus emails

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

The trendy kids’ brand Rockets of Awesome is the latest DTC to stumble

Calls to boycott the black woman-owned brand The Honey Pot Company backfired spectacularly

TV Versus Search — When A Disruptive Brand Tries Both

Instagram, YouTube Lead Gen Z Brand Discovery

The importance of building brand awareness through Amazon advertising

IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation

The best and worst brand designs of the decade

How the small but mighty Bluebird Cafe builds an enduring brand

Brand warriors! Instagram gurus! Here are the most ridiculous job titles of 2019

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search

The Dos and Don’ts of Brand Awareness Videos

One horny Netflix tweet and we’ve officially hit peak Brand Twitter

Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys

The Hims of sleep? DTC brand reimagines snooze supplements

Brand Authenticity, Transparency Outweigh Sustainability

Facebook rolls out new brand safety tools for publishers, creators and advertisers

Warby Parker is launching a new brand, Scout, to sell contact lenses

Everyone’s obsessed with brand purpose. Too bad no one understands it

Amazon, Apple, Google, Microsoft Lead U.S. Companies To $3.81 Trillion In Brand Value

How retailers can optimize Facebook ads for direct response vs. brand building

Battlefield-tested skincare: This brand tested its entire line with the military

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Pop Up Magazine’s Live Show Offers More Brand Installations, Theme

Tesla Most-Googled Car Brand By Americans

How to Maintain Brand Equity During a Site Redesign